Proposal for APNA 2026
A silent auction that feels more like a conference moment.
A playful, sponsor-backed experience board with industry-lore items, let-your-hair-down prizes, and useful agency-owner packages. Daniel coordinates the build; APNA approves the frame.
Relationship structure
APNA controls the official lane. Daniel facilitates the coordination lane.
APNA
- Approves the concept, language, categories, and final item list.
- Controls the official conference relationship and legal review.
- Provides the approved payment path and receives the proceeds.
- Approves any sponsor-facing language before outreach goes wide.
Daniel
- Builds the item strategy and auction package.
- Drafts sponsor and contributor outreach.
- Sources potential contributors and sponsor ideas.
- Points winners and sponsors to APNA’s approved payment link.
- Maintains the working tracker and prepares item copy for approval.
Money model
Simple percentage. Clear wording.
Daniel receives a coordination and production fee equal to 20% of gross silent-auction proceeds collected through the approved auction / experience board.
This covers item strategy, sponsor/contributor sourcing, outreach copy, item tracking, display copy, and coordination support.
“Gross silent-auction proceeds” should be confirmed in writing before broad outreach: winning bids, auction-linked sponsorships, payment timing, expenses, and the APNA-approved payment path Daniel can direct people to.
Where the action lives
Private planning first. APNA-approved public page only after approval.
Before approval
Internal Daniel/APNA planning docs only. No public APNA sponsor outreach.
After approval
Auction language lives wherever APNA prefers: conference page, APNA-approved landing page, or selected platform.
During build
Daniel keeps the sponsor/item tracker and gives APNA a simple approval queue.
Item direction
Useful enough to bid on. Strange enough to remember.
The Great Nanny Bag Build-Off
A sponsor-backed prize kit where the winner gets the most overprepared professional nanny bag imaginable.
Agency Owner Emergency Escape Kit
Spa credit, blackout calendar block, car service, snacks, and a laminated “I am unavailable” card.
Conference escape room takeover
A small-team night out for people who need one hour where nobody asks about payroll.
The Owner Is Unreachable spa day
A sponsor-funded reset package built for agency owners who answer the phone too much.
Supercar day with a “do not call me” card
The loud hero item: fast car, clean sponsor credit, easy post-event redemption.
Agency Glow-Up Audit
A practical consult packaged with a lighter name: website, candidate presentation, intake, and owner sanity.
North Carolina note
Structured as a silent auction.
Why silent auction only?
A silent auction keeps the proposal value-based: attendees bid on specific items or experiences instead of buying chances in a drawing. That is the cleaner structure for this concept and for Daniel’s coordination fee.
Cleaner legal posture
APNA should provide the approved payment path, receive proceeds, approve the public language, and confirm whether Daniel’s paid coordination role triggers any North Carolina charitable solicitation or fundraising-consultant requirements.
Charlotte / venue note
Charlotte’s public event permits apply to streets, sidewalks, parades, and public assemblies, not ordinary private-property hotel programming. The hotel/APNA contract should still confirm auction table placement, signage, alcohol, and payment-processing rules.
Language to avoid
Avoid gambling, casino night, paid drawing, sweepstakes, raffle, and chance-based prize language. This proposal should stay in silent-auction and sponsored-experience-board language.
Sources
North Carolina G.S. 14-309.15 NC charitable solicitation definitions Fundraising consultant rules Solicitor rules Charlotte event permits NC ABC special permitsPlanning note only; APNA should confirm final structure with counsel, venue, and the appropriate North Carolina filing authority.
Questions for APNA
A few decisions that would help me build the first auction map.
What item categories, sponsor categories, or industry names should be avoided?
Does APNA have a list of positive prior sponsor relationships, past programs, or resource lists Daniel can review for sponsor inspiration?
Who gives final approval before sponsor-facing language goes out?
What deadline should Daniel work toward for the first 20-30 item ideas?
Proposed next step
Approve the frame, then build the first auction map.
If APNA is open to the concept, Daniel can prepare a starter map with 20-30 items, sponsor categories, outreach copy, an approval workflow, and draft item display language.
Email Daniel